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November’s Call of Duty: Infinite Warfare Sales Down 50%, Activision Shares Down 20%

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All year, we have heard critics predicting the devastating failure of Call of Duty: Infinite Warfare, and throughout the past few months, Activision had denied the possibility, instead making positive projections about the game’s upcoming sales.

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Well, now the real data is in—and it isn’t good.  The November NPD figures reveal that the physical sales for the game are down 50% year-over-year compared against Black Ops III.  A Wall Street analyst provided this data on the condition that they remain anonymous.  Activision Blizzard’s shares have also taken a major hit.  Since mid-October, they have dropped 20%.

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Activision is not the only company affected by this situation however; other companies like EA have also reported some losses of physical sales.  So this may be a reflection of an industry-wide trend, not just disappointment with Infinite Warfare.  There is still no word as of yet whether digital sales will make up for the losses.

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