All year, we have heard critics predicting the devastating failure of Call of Duty: Infinite Warfare, and throughout the past few months, Activision had denied the possibility, instead making positive projections about the game’s upcoming sales.
Well, now the real data is in—and it isn’t good. The November NPD figures reveal that the physical sales for the game are down 50% year-over-year compared against Black Ops III. A Wall Street analyst provided this data on the condition that they remain anonymous. Activision Blizzard’s shares have also taken a major hit. Since mid-October, they have dropped 20%.
Activision is not the only company affected by this situation however; other companies like EA have also reported some losses of physical sales. So this may be a reflection of an industry-wide trend, not just disappointment with Infinite Warfare. There is still no word as of yet whether digital sales will make up for the losses.