PayPal has conducted a study of 10,000 consumers in 10 global markets in conjunction with SuperData Research, and it reveals a lot about the habits of gamers. Here are some of the key findings:
- Around 78% of US gamers use their smartphones to play video games.
- PlayStation 4 is more popular for gaming than PC among US males—but just barely. 48% of US male gamers use their PC to play games, but 49% use a PS4.
- Women are more likely to play puzzle and arcade games than men.
- 30% of gamers play mobile games at work. Only 13% play laptop games at the office, while a mere 10% play console games on the job.
- PC gamers purchase new content every 18 days on average. Console gamers on the other hand buy new content every 9 days on average.
- 46% of gamers surveyed stated that they had purchased video game content within the last three months.
- PayPal is the most popular e-wallet for gamers.
- The most popular genre was action at 67%. This was followed by action-adventure at 62% and adventure at 53%.
- Console gamers enjoyed longer gaming sessions on average than PC gamers.
- Only 27% of gamers purchased games right away after hearing about them; most gamers plan their purchases.
- Streaming is on the rise. The top platform is still YouTube, followed by Twitch, PlayStation SharePlay, Ustream and GamingLive. Gamers also are generous; more than half of US males had made donations to streamers. A small percentage had even given $30 or more.
All of this data is fascinating. It is valuable to those in the console and video game development industry—and if you are a gamer, you can now see how you compare to others!