It had to happen eventually. Three years after the launch of the Xbox One, Microsoft has announced that they will end production of Xbox 360s. Phil Spencer gave the console a proper eulogy, stating “Xbox 360 means a lot to everyone in Microsoft… and while we’ve had an amazing run, the realities of manufacturing a product over a decade old are starting to creep up on us.”
Microsoft launched the 360 back in November 2005; over its ten years lifetime they sold more than 100 million of them. It won the seventh generation and established the era of online gaming with Xbox LIVE. Exclusive games like Gears of War and Halo 3 similarly changed the face of competing shooters and gaming in general.
Phil Spencer recognized as much when he acknowledged that the 360 defined gaming for years and molded the childhood and adult life of many customers. With such a long lifespan, many gamers got their start filling their afternoons with Halo matches with friends.
Spencer left gamers with a last touching line about why he works in the industry, “I’m grateful to the fans for their continued passion and support.”